Monday, 25 September 2017

How to design trifold leaflets...

If you're promoting a small business, you can't go far wrong with trifold leaflets... They make perfect pamphlets or brochures and are great at getting loads of information in a small, compact leaflet.

In this post we'll explore the should, could and musts of designing trifold leaflets for print...

Setting up your A4 trifold (A4 folded to DL) artwork:

To set up your artwork you'll need to use a desktop publishing programme like Indesign; which has the ability to output artwork at 300dpi. The canvas/artboard should be 297x210mm plus bleed - 3mm on all sides. This means your actual artwork should be designed at 303x216mm. On top of this, you'll want to save your files as CMYK not RGB.

Next up you'll need to add some guidelines so you know where the fold positions will be. Every printer is slightly different, so always check before you start - for us, the folds are at 102mm and 201mm front and back - from the left-hand page edge, when you've added bleed.

Top tips for making your trifold leaflet artwork look amazing!

  • Break down your content... You have 6 'panels', but only 3 of them (the inside ones) will be seen 'together'. Your outside content will be broken down to the front, back and flap - which will rarely be viewed as a spread. Treat your content accordingly.
  • Bleed your artwork... Create impact by bleeding images or background colours off the page - use coloured blocks to separate content, and the leaflet folds as natural content separators. 
  • Make use of the folds... Create intrigue by using the folds to mask content... As you open your leaflet from DL to 210mm square you're faced with a natural mask beneath the 'flap'. 
  • Let images do the talking... Create an eye-catching masterpiece with a striking image on the front cover, or bring your content to life by including vibrant imagery inside.
How to decide what weight paper your trifolds should be...

Trifolds are generally printed on paper stock between 130gsm and 170gsm... 130gsm is usually used for very large runs - like takeaway menus, and above 170gsm prices are likely to increase suddenly as the leaflet will need to be scored along the folds. We print our trifolds on 150gsm (a nice middle ground)... If you'd like to order, just click here! 

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