Wednesday, 27 September 2017

Why your brochures look rubbish (and how to make them look amazing)

Brochures used to be the cornerstone of any business's marketing.
Companies would put EVERYTHING and ANYTHING about their business in them.

More recently, digital content has taken over, with platforms like Facebook leading the way in driving sales online. 

This has led to a shift in more traditional, printed marketing. 

Cleaner content and a design-led approach has taken over, with impactful, visually eye-catching leaflets making the most impact for businesses. 

In this brochure design guide, we'll explore the top tips for designing better brochure artwork.

Trifold leaflets (often referred to as brochures) allow you to pack a tonne of content in a small space. Your leaflet artwork can be split down to different sections for each of the 'folded panels'.

The compact, DL size when folded means it can be distributed in leaflet stands, or posted in envelopes.

But putting too much content on your leaflets isn't going to look great!

With brochures artwork, less is more.

Here are our top five tips for designing better brochure artwork...

  1. Go full bleed... Always make sure your brochure artwork is full bleed. Your images and background colours should extend right to the page edge. 
  2. Let images do the talking... Always use lots of images. As many as you can. They'll do the talking far more eloquently. 
  3. Be consistent... Make clear design decisions. Choose the font and text sizes when you begin artworking, and keep them consistent throughout your brochure. 
  4. Design them... If you're not a designer, it's best to get someone who is to design your trifolds. Your brochures represent your business. Make it count. 
Free trifold artwork checker...

To help your business look as good as possible we offer a free artwork checking service. We'll happily advise on design - and give you pointed on how to make your brochures look as good as possible. 

If you've ordered your brochure printing with us and need a hand finalising the design, or changing areas of content, let us know. We're here to help, and will gladly give you as much support as you need. 

Monday, 25 September 2017

How to design trifold leaflets...

If you're promoting a small business, you can't go far wrong with trifold leaflets... They make perfect pamphlets or brochures and are great at getting loads of information in a small, compact leaflet.

In this post we'll explore the should, could and musts of designing trifold leaflets for print...

Setting up your A4 trifold (A4 folded to DL) artwork:

To set up your artwork you'll need to use a desktop publishing programme like Indesign; which has the ability to output artwork at 300dpi. The canvas/artboard should be 297x210mm plus bleed - 3mm on all sides. This means your actual artwork should be designed at 303x216mm. On top of this, you'll want to save your files as CMYK not RGB.

Next up you'll need to add some guidelines so you know where the fold positions will be. Every printer is slightly different, so always check before you start - for us, the folds are at 102mm and 201mm front and back - from the left-hand page edge, when you've added bleed.

Top tips for making your trifold leaflet artwork look amazing!

  • Break down your content... You have 6 'panels', but only 3 of them (the inside ones) will be seen 'together'. Your outside content will be broken down to the front, back and flap - which will rarely be viewed as a spread. Treat your content accordingly.
  • Bleed your artwork... Create impact by bleeding images or background colours off the page - use coloured blocks to separate content, and the leaflet folds as natural content separators. 
  • Make use of the folds... Create intrigue by using the folds to mask content... As you open your leaflet from DL to 210mm square you're faced with a natural mask beneath the 'flap'. 
  • Let images do the talking... Create an eye-catching masterpiece with a striking image on the front cover, or bring your content to life by including vibrant imagery inside.
How to decide what weight paper your trifolds should be...

Trifolds are generally printed on paper stock between 130gsm and 170gsm... 130gsm is usually used for very large runs - like takeaway menus, and above 170gsm prices are likely to increase suddenly as the leaflet will need to be scored along the folds. We print our trifolds on 150gsm (a nice middle ground)... If you'd like to order, just click here!