Saturday, 21 January 2017

Trifold Leaflets: Explained

One of our most popular products is trifold leaflets; we print thousands of them. But what exactly are trifolds, what does the jargon mean (6pp, roll-fold etc) and how are they different from folded leaflets or brochures?

Printing is a pretty simple industry that's often overcomplicated by jargon, making it hard to access for newbies, like small business owners. This marketing hype leads to many overpaying, or ending up with a finished product that is either over or under spec'd.

Trifold leaflets are made from a piece of paper which has been folded evenly twice, to make a closed folded leaflet (or brochure if you prefer) with 3 sections on each side.

The below video explains more...

Here are some common terms you'll hear:

6pp DL Trifold - this is referring to an A4 sheet of paper which has been folded twice to make a DL sized trifold when it's closed. as per the above explanation, these have 6 printed pages (3 on each side).

A4 Folded to DL - this is also referring to an A4 sheet which has been folded down to DL size.

DL Brochure - again this is usually referring to an A4 folded to DL leaflet, though could also be a custom flat size which has been cross folded or concertina folded down to a finished DL size.

Different fold types...

Trifolded leaflets can be folded one of two ways; letter-fold (most common - sometimes called 'roll fold') and zig-zag fold (less common, sometimes called z-fold or concertina). Letterfold folds both sides of the flat paper in on itself (like a letter) whereas z-folds fold one side in, and then the other side back under itself.

How are trifold leaflets different from brochures or folded leaflets?

Simply put, they're not! Trifolds is a broad term usually used to describe the folded leaflets most small businesses use. They're commonly used for menus, product information and company overviews. Folded leaflets is a broader term which could mean any flat / finished size, and brochures are sometimes used to describe booklets used to showcase a wider range of products.

That's it! If you'd like further clarity, let us know - we're happy to help you decide on the right product for you, just give us a call or send an email.

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