Sunday, 22 January 2017

5 FREE resources to use when designing valentines day leaflets

With Valentines day less than a month away,
It's time to design something more than just fine,
Whether it's red or blue, if it benefits you,
These 5 free things, will be sure to help you... win.

Ok, so it didn't quite work. But with Valentines day just around the corner, we're busy making all sorts of saucy, romantic and spicy printed products that'll be used as gifts, or to promote our customers raunchy businesses.

If you're printing leaflets, you'll need them to look good - you'll be up against stiff (ahem) competition. These 5 free resources will help you get them looking spanking fantastic in no time.
Valentines themed background - click here
Valentines heart shapes (vectors) - click here
Valentines day leaflet templates - click here
Valentines day vector graphics - click here
Valentines day leaflet inspiration - click here
If you're looking to order leaflets online for your valentines day promotions click here.

Saturday, 21 January 2017

Trifold Leaflets: Explained

One of our most popular products is trifold leaflets; we print thousands of them. But what exactly are trifolds, what does the jargon mean (6pp, roll-fold etc) and how are they different from folded leaflets or brochures?

Printing is a pretty simple industry that's often overcomplicated by jargon, making it hard to access for newbies, like small business owners. This marketing hype leads to many overpaying, or ending up with a finished product that is either over or under spec'd.

Trifold leaflets are made from a piece of paper which has been folded evenly twice, to make a closed folded leaflet (or brochure if you prefer) with 3 sections on each side.

The below video explains more...

Here are some common terms you'll hear:

6pp DL Trifold - this is referring to an A4 sheet of paper which has been folded twice to make a DL sized trifold when it's closed. as per the above explanation, these have 6 printed pages (3 on each side).

A4 Folded to DL - this is also referring to an A4 sheet which has been folded down to DL size.

DL Brochure - again this is usually referring to an A4 folded to DL leaflet, though could also be a custom flat size which has been cross folded or concertina folded down to a finished DL size.

Different fold types...

Trifolded leaflets can be folded one of two ways; letter-fold (most common - sometimes called 'roll fold') and zig-zag fold (less common, sometimes called z-fold or concertina). Letterfold folds both sides of the flat paper in on itself (like a letter) whereas z-folds fold one side in, and then the other side back under itself.

How are trifold leaflets different from brochures or folded leaflets?

Simply put, they're not! Trifolds is a broad term usually used to describe the folded leaflets most small businesses use. They're commonly used for menus, product information and company overviews. Folded leaflets is a broader term which could mean any flat / finished size, and brochures are sometimes used to describe booklets used to showcase a wider range of products.

That's it! If you'd like further clarity, let us know - we're happy to help you decide on the right product for you, just give us a call or send an email.