Thursday, 26 October 2017

What is a trifold leaflet?

Trifold leaflets are one of the most ordered print products used to promote small businesses in the UK.

Literally, thousands of businesses use trifolds to drive sales, promote their business and convey information to customers.

Often referred to as 6pp DL, 6-page DL and A4 folded to DL leaflets, trifolds are a versatile marketing asset, which can make an impact in businesses of all shapes and sizes.

But what exactly is a trifold leaflet?  

Trifold leaflets are folded leaflets printed on A4 sized paper, which is folded twice to create a finished 'letter-folded' leaflet that is DL size (1/3rd A4 size).

Unlike the name suggests, a trifold leaflet is a folded leaflet with 2 folds, which creates 3 (tri) equal panels on both sides (6 in total). 

They're usually printed on thinner stock (250gsm or below).

The folds divide the paper into 3 equal sections, and they're usually distributed in their 'folded' (closed) state.

Trifolds are usually A4 folded down to DL size meaning they fit into a standard letter size envelope when closed.

Why should I order trifold leaflets?

Trifolds are one of our most popular printed products - we sell thousands of them each month to businesses from all over the UK.

There are so many uses for trifolds - with almost all businesses producing brochures of some sort.

Our trifolds start at £90 for 1000 - including free delivery and fast turnaround. If you'd like to order online, click here.

Tuesday, 3 October 2017

Quick guide to getting artwork ready for print

If you're designing your own artwork for print, you'll need to know how to set everything up properly, to achieve professional results. 

Setting your artwork up wrong could result in a costly mistake. 

Many printers are less than scrupulous when it comes to checking what you'd hope would be the basics. 

This short guide will help you set artwork up for print correctly.

How to set artwork files up for print:

  • Resolution: It's imperative you create artwork at the right resolution - most printers need 300dpi. Set your files up at this resolution right from the start.
  • Bleed: Bleed allows your artwork to run right to the edge of the printed document - by printing your artwork larger than the finished document, and trimming it down to size printers are able to safely print 'right to the edge' because of bleed. 
  • Colour: Commercial printers print in CMYK colour - this is a totally different space to RGB (which screens use), so to avoid artwork looking washed out, always design it in CMYK from the start. 
  • File format: Always check which file format your printers would like artwork supplied in. Most will be PDF which allows vector based artwork to remain as vectors and not bitmap. Supplying your artwork in the correct format results in better quality printing.
  • Folds and marks: If you're printing folded leaflets like trifolds, always check where the printers fold positions are - they're all different!



If you need help setting your artwork up for print, or need a free file check and are printing with us, just send it over and we'll get back to you within a few hours! Order online at http://www.thelocalprintcompany.co.uk

Wednesday, 27 September 2017

Why your brochures look rubbish (and how to make them look amazing)

Brochures used to be the cornerstone of any business's marketing.
Companies would put EVERYTHING and ANYTHING about their business in them.

More recently, digital content has taken over, with platforms like Facebook leading the way in driving sales online. 

This has led to a shift in more traditional, printed marketing. 

Cleaner content and a design-led approach has taken over, with impactful, visually eye-catching leaflets making the most impact for businesses. 

In this brochure design guide, we'll explore the top tips for designing better brochure artwork.

Trifold leaflets (often referred to as brochures) allow you to pack a tonne of content in a small space. Your leaflet artwork can be split down to different sections for each of the 'folded panels'.

The compact, DL size when folded means it can be distributed in leaflet stands, or posted in envelopes.

But putting too much content on your leaflets isn't going to look great!

With brochures artwork, less is more.

Here are our top five tips for designing better brochure artwork...

  1. Go full bleed... Always make sure your brochure artwork is full bleed. Your images and background colours should extend right to the page edge. 
  2. Let images do the talking... Always use lots of images. As many as you can. They'll do the talking far more eloquently. 
  3. Be consistent... Make clear design decisions. Choose the font and text sizes when you begin artworking, and keep them consistent throughout your brochure. 
  4. Design them... If you're not a designer, it's best to get someone who is to design your trifolds. Your brochures represent your business. Make it count. 
Free trifold artwork checker...

To help your business look as good as possible we offer a free artwork checking service. We'll happily advise on design - and give you pointed on how to make your brochures look as good as possible. 

If you've ordered your brochure printing with us and need a hand finalising the design, or changing areas of content, let us know. We're here to help, and will gladly give you as much support as you need. 




Monday, 25 September 2017

How to design trifold leaflets...

If you're promoting a small business, you can't go far wrong with trifold leaflets... They make perfect pamphlets or brochures and are great at getting loads of information in a small, compact leaflet.

In this post we'll explore the should, could and musts of designing trifold leaflets for print...

Setting up your A4 trifold (A4 folded to DL) artwork:

To set up your artwork you'll need to use a desktop publishing programme like Indesign; which has the ability to output artwork at 300dpi. The canvas/artboard should be 297x210mm plus bleed - 3mm on all sides. This means your actual artwork should be designed at 303x216mm. On top of this, you'll want to save your files as CMYK not RGB.

Next up you'll need to add some guidelines so you know where the fold positions will be. Every printer is slightly different, so always check before you start - for us, the folds are at 102mm and 201mm front and back - from the left-hand page edge, when you've added bleed.

Top tips for making your trifold leaflet artwork look amazing!

  • Break down your content... You have 6 'panels', but only 3 of them (the inside ones) will be seen 'together'. Your outside content will be broken down to the front, back and flap - which will rarely be viewed as a spread. Treat your content accordingly.
  • Bleed your artwork... Create impact by bleeding images or background colours off the page - use coloured blocks to separate content, and the leaflet folds as natural content separators. 
  • Make use of the folds... Create intrigue by using the folds to mask content... As you open your leaflet from DL to 210mm square you're faced with a natural mask beneath the 'flap'. 
  • Let images do the talking... Create an eye-catching masterpiece with a striking image on the front cover, or bring your content to life by including vibrant imagery inside.
How to decide what weight paper your trifolds should be...

Trifolds are generally printed on paper stock between 130gsm and 170gsm... 130gsm is usually used for very large runs - like takeaway menus, and above 170gsm prices are likely to increase suddenly as the leaflet will need to be scored along the folds. We print our trifolds on 150gsm (a nice middle ground)... If you'd like to order, just click here! 




Wednesday, 15 February 2017

A Printers guide to coated paper



If you're the one who orders printing for your business i'm sure you're used to the terms 'coated' and 'uncoated'. Figuring out what 'stock' to order for your business cards, leaflets or flyers can be confusing to say the least. In this post we'll help you figure out what coated paper is, and why you should care.

If you check the wikipedia website you'll see that coated paper is "a paper that has been coated by a 'compound' or polymer to impact certain qualities to the paper." What that means is, it's the 'opposite' of uncoated paper (the sort of stuff you write on, newspapers are print on etc). The finish is much smoother, and it feels like it's been coated, rather than a natural, pulp feel of uncoated stock. The finish to the surface is usually either 'gloss' or 'silk'. 

Coated paper is normal for use in most printing. Most leaflets, flyers and business cards are printed on coated paper because it's much cheaper than uncoated stocks. It also prints better - with more vivid colours, and a professional finish. Uncoated paper soaks up ink much faster, which means the finish isn't as clear or uniform.

In terms of usage, it'd be pretty weird to print leaflets on uncoated paper - unless you're doing them at home on standard printer paper. Flyers and business cards sometimes use uncoated stock, but usually it's to create a natural, environmentally friendly feel. 

Sunday, 22 January 2017

5 FREE resources to use when designing valentines day leaflets

With Valentines day less than a month away,
It's time to design something more than just fine,
Whether it's red or blue, if it benefits you,
These 5 free things, will be sure to help you... win.

Ok, so it didn't quite work. But with Valentines day just around the corner, we're busy making all sorts of saucy, romantic and spicy printed products that'll be used as gifts, or to promote our customers raunchy businesses.

If you're printing leaflets, you'll need them to look good - you'll be up against stiff (ahem) competition. These 5 free resources will help you get them looking spanking fantastic in no time.
Valentines themed background - click here
Valentines heart shapes (vectors) - click here
Valentines day leaflet templates - click here
Valentines day vector graphics - click here
Valentines day leaflet inspiration - click here
If you're looking to order leaflets online for your valentines day promotions click here.

Saturday, 21 January 2017

Trifold Leaflets: Explained

One of our most popular products is trifold leaflets; we print thousands of them. But what exactly are trifolds, what does the jargon mean (6pp, roll-fold etc) and how are they different from folded leaflets or brochures?

Printing is a pretty simple industry that's often overcomplicated by jargon, making it hard to access for newbies, like small business owners. This marketing hype leads to many overpaying, or ending up with a finished product that is either over or under spec'd.

Trifold leaflets are made from a piece of paper which has been folded evenly twice, to make a closed folded leaflet (or brochure if you prefer) with 3 sections on each side.

The below video explains more...



Here are some common terms you'll hear:

6pp DL Trifold - this is referring to an A4 sheet of paper which has been folded twice to make a DL sized trifold when it's closed. as per the above explanation, these have 6 printed pages (3 on each side).

A4 Folded to DL - this is also referring to an A4 sheet which has been folded down to DL size.

DL Brochure - again this is usually referring to an A4 folded to DL leaflet, though could also be a custom flat size which has been cross folded or concertina folded down to a finished DL size.

Different fold types...

Trifolded leaflets can be folded one of two ways; letter-fold (most common - sometimes called 'roll fold') and zig-zag fold (less common, sometimes called z-fold or concertina). Letterfold folds both sides of the flat paper in on itself (like a letter) whereas z-folds fold one side in, and then the other side back under itself.

How are trifold leaflets different from brochures or folded leaflets?

Simply put, they're not! Trifolds is a broad term usually used to describe the folded leaflets most small businesses use. They're commonly used for menus, product information and company overviews. Folded leaflets is a broader term which could mean any flat / finished size, and brochures are sometimes used to describe booklets used to showcase a wider range of products.

That's it! If you'd like further clarity, let us know - we're happy to help you decide on the right product for you, just give us a call or send an email.