For me, Halloween marks the start of the most magical time of year. As the nights draw in during late October we enter a season of fun, culminating, of course, with Christmas. For many halloween has become too commercial, but for retailers it's an undeniable opportunity to spook things up and give business a bewitched boo-st.
If you run a small business Halloween is a great time to get ghoulish with your marketing, so here's our top tips for designing spooky halloween flyers.
How to make a flyer look spooky?
The best place to start is with a background graphic which covers the whole page / canvas. A6 and A5 Flyers will work best. Take a look here for some free halloween vector graphics. Keep your text simple and clear, using a large typeface, and go for blacks and oranges as your main colours. Make sure your offer is clear, and include a big call to action so you can measure the success of your scary halloween flyers.
If you're going for an A5 size flyer you'll have plenty of space to let the image do the talking, so make this your focus, and keep the detailed info on the back.
You'll find a glossy finish will work best as this will keep the colours looking rich and vibrant, and make sure you remember the bleed (usually 3mm on all sides).
Should I go for a scary flyer or leaflet?
The difference between a flyer and leaflet is the thickness of the paper stock your printers uses. Leaflets are generally printed on thin paper (less than 250gsm), and Flyers are usually printed on thicker stock (above 300gsm). Which you go for will probably be decided by what you're using it for. If you're promoting a halloween party or club night you'll usually want to go thicker - they're easier to hold and harder to loose. If it's an offer you're promoting and you want to save some money, go for a leaflet printed on 130gsm or similar.
How can we help?
Of course I can't write this without a few shameless plugs, so it goes without saying if you'd like a hand with the printing just let us know - we can print 1000 A5 Leaflets for £50 or from just 250 Flyers from £40.
TheLocalPrintCompany.co.uk is the local printers offering cheap printing of leaflets, flyers, business cards and brochures with free delivery. Find out more at http://www.thelocalprintcompany.co.uk