Wednesday, 9 November 2016

Leaflet Sizes - A6 vs A5...

When it comes to marketing a business, leaflets are pretty key. Leaflets help companies boost sales in quieter months and drive customers during the busiest seasons. They leave a lasting impression of your business and are a great way to get extra sales through special offers and promotions! With leaflets there's 2 main choices size wise; A6 and A5. So which is right for you?!


Tell me about the two sizes...

The obvious difference is size; A6 leaflets are 148mm x 105mm, compared to the larger A5 at 210mm x 148mm. That's double the size - A5 is half of A4, and A6 is half of A5. The second difference is their use - we find A6 leaflets are perfect for handouts promoting a sale or some other thing that needs action. A5 leaflets tend to be more popular when promoting a business / service as a takeaway, lasting memory. 

What should I be using leaflets for?!

Leaflets are all about promoting - whether that's your business or an event you're running. Businesses from right across the world use leaflets to promote all sorts of offerings, from websites to window cleaners, shoes to skis! Leafleting has been coined as a phrase for any kind of distribution of leaflets - be that through letterboxes, on cars, handed out in the street or left in takeaways. Leaflets are really cheap, allowing you to reach a huge audience, quickly and with minimal cost.  

How much do A5 vs A6 Leaflets cost?

Clearly at half the size, A6 leaflets are cheaper, though not by much. Our A6 Leaflets start at £29, compared to our A5 Leaflets that start at £35. As quantities increase you'll discover the gap gets bigger - A5 leaflets weigh twice as much as A6 leaflets, so the cost of delivery increases significantly at larger quantities.

Which is right for my business?

The leaflets you choose is up to you! If you're promoting something that doesn't require much text, an A6 leaflet is likely to be perfect. If you're trying to sell an unknown business or a product which isn't easy to understand or has a lot of options (like a menu) then A5 is likely to be better.

Tuesday, 18 October 2016

Top Tips for Designing an Explosive Bonfire Night Banner

Bonfire night's just around the corner (5th November) and we're hard at work printing leaflets and banners for firework displays taking place right across the country.

Are you planning a display yourself? If so, chances are banners are going to be crucial to getting punters through the gate, so here's our top tips for designing a boomtastic bonfire night banner...

What to put on a bonfire banner...

The key to successful banners is simplicity. Often viewed from afar, the audience has just seconds to read and understand what the banner's about. With that in mind, keep your artwork simple - only include important information (headline stuff), and if appropriate a web address for more information.

You should always include a background - ideally an image. You'll find some free, royalty free images that may be suitable here. If you can't find anything to blow your mind go for a coloured background (keep it black or dark colours for this one!) as it'll look far more professional than having a white backdrop.

Keep your text clear and simple, and use strong, contrasting colours as this'll make your words stand out more. You should go for a clean font like Arial for your text - serif fonts are harder to read from a distance.

Creating flaming hot artwork...

First off don't forget your bleed. Check the requirements for your printers before you start - some print companies need up to 10mm bleed for banners. Secondly make sure you leave plenty of quiet space (an area around the edge without important text / graphics). We tend to leave around 10cm (100mm) quiet on banners but judge it for yourself - don't forget you'll need to ignore the bleed when judging this. It's also worth checking with your printers what size your artwork should be, and what resolution to create the artwork at.

You should always create vector artwork for banners as bitmaps will be huge! If you have the Adobe Creative Suite go with Illustrator or InDesign, and export the files as PDF. If you don't have CS you could use an online alternative like  Canva or YouIDraw.

Choosing a printer for your bonfire banners...

Banners are made from PVC banner material. Just like paper / card printing, banners' thickness is measured in grams per square metre (GSM). They're usually around 540gsm (avoid anything much thinner if you want it to stand up to the autumn wind for more than 10 minutes). The edges of banners should be folded and stitched (hemmed) adding extra strenth to the eyelets (which you'll use to secure your banner to railings etc). When putting the banner up keep it as tight as possible - flapping around in the wind will damage it very quickly.

Thursday, 13 October 2016

Tips for designing spooky halloween flyers

For me, Halloween marks the start of the most magical time of year. As the nights draw in during late October we enter a season of fun, culminating, of course, with Christmas. For many halloween has become too commercial, but for retailers it's an undeniable opportunity to spook things up and give business a bewitched boo-st. 

If you run a small business Halloween is a great time to get ghoulish with your marketing, so here's our top tips for designing spooky halloween flyers.

How to make a flyer look spooky?

The best place to start is with a background graphic which covers the whole page / canvas. A6 and A5 Flyers will work best. Take a look here for some free halloween vector graphics. Keep your text simple and clear, using a large typeface, and go for blacks and oranges as your main colours. Make sure your offer is clear, and include a big call to action so you can measure the success of your scary halloween flyers.

If you're going for an A5 size flyer you'll have plenty of space to let the image do the talking, so make this your focus, and keep the detailed info on the back.

You'll find a glossy finish will work best as this will keep the colours looking rich and vibrant, and make sure you remember the bleed (usually 3mm on all sides).

Should I go for a scary flyer or leaflet?

The difference between a flyer and leaflet is the thickness of the paper stock your printers uses. Leaflets are generally printed on thin paper (less than 250gsm), and Flyers are usually printed on thicker stock (above 300gsm). Which you go for will probably be decided by what you're using it for. If you're promoting a halloween party or club night you'll usually want to go thicker - they're easier to hold and harder to loose. If it's an offer you're promoting and you want to save some money, go for a leaflet printed on 130gsm or similar.

How can we help?

Of course I can't write this without a few shameless plugs, so it goes without saying if you'd like a hand with the printing just let us know - we can print 1000 A5 Leaflets for £50 or from just 250 Flyers from £40.

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TheLocalPrintCompany.co.uk is the local printers offering cheap printing of leaflets, flyers, business cards and brochures with free delivery. Find out more at http://www.thelocalprintcompany.co.uk