Sunday, 3 November 2013

TOP 5: Free places to distribute your leaflets

Flyers and Leaflets are one of the best ways to promote your business especially with printing prices hitting an all time low over the past few years. The return from leaflet distribution is generally around 1-3% so any advantage you can get is worth any additional effort.

Here's our top five free places to distribute your flyers:

Door to door: One of the easiest ways to distribute your leaflets is going door to door, posting them through letterboxes. You can target households, or all kinds of business. This form of leaflet distribution can be especially effective if you're targeting small business owners as you have the opportunity to grab their attention at home.

Street distribution: Handing leaflets out in the street can give high impact, immediate results especially if your business is offering a deal or discount and you're aim is to entice them inside your shop or premises.

Bars and cafes: You'll often find a place to leave leaflets in bars and cafe, or other community type centres. The footfall of such places means your message can be seen by a wide variety of people in a short space of time.

Notice boards: These are particularly great if you're targeting other businesses - and you'll often find local business centres have noticeboards that allow you to pin a flyer up for free. Design is everything with noticeboards - your message needs to be eye-catching! It's also worth remembering that most super marketings, convenience shops and post offices have noticeboards that allow you post up an advert for a very small fee each week (ok ok this isn't strictly free, but it's super cheap!)

Car windows: Whilst it may annoy some people, placing your leaflets under car windscreen wipers is a quick way to reach lots of people. It also has the benefit that unlike other methods, potential customers have to interact with it to remove it - so if you've got a tempting design, or a great offer you're more likely to win new business.

Remember, if you're distributing your leaflets for free, planning where to distribute them will be key. You need to understand who you're targeting, why you're targeting them and why they might buy from you. Knowing all this goes hand in hand with designing your leaflets so think end to end right from the start. It's also important that your leaflets are great quality - and that's where we come in! We're Bristol's cheapest leaflet printer so get in touch today to find out how we can help!

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