The Local Print Company has been an online printers now since early 2009 during which time sales have grown steadily. Each month we seem to grow larger, and every day we meet new customers and help drive the price of printing down, delivering excellent quality printing at seriously competitive prices.
At the beginning of the summer we had the opportunity to acquire Print X Press, a specialist in fast turnaround, next day printing. The idea seemed great; customers were constantly asking us for fast turnaround products, something we typically couldn't manage with the workload we were already dealing with. The company brought new challenges in the way customers would be dealt with - being a next day printing website there's little time to give great service and we could immediately see problems with the way systems were set up.
We decided to go with it - to quote Sir Richard Branson, unless you can think of some serious reasons not to just "Screw it, let's do it!"
The first thing we changed was the web address - the old one was clunky and had little to do with emergency printing! So we bought Get Next Day Printing and did a minor overhaul of the printing products offered, and the layout of the online site. We also streamlined the online shop so customers could buy printing online as easily, and quickly as possible - after all we're dealing with urgent print jobs - there's no time to hang about!
Since bringing www.getnextdayprinting.co.uk under our printing wing we've seen a 100% increase in the website traffic, and 20% rise in orders.
Watch this space, we'll keep you updated on progress!
If you get a moment we'd love to know what you think of the website - check it out at getnextdayprinting.co.uk