Monday, 11 November 2013

Printing - from a beginners perspective

Jeremy Plumley is owner and director of The Local Print Company, and sheds light on how his experience of printing shaped our print mission.

I started out in business in late 2006. It was my final year at University and I knew that, with the bit of talent I had, I wanted to do something exciting for myself. Initially I started and grew a little web design studio, serving small businesses in the local area. As the business grew it diversified into general graphic design, translating what customers wanted online into print and naturally production. Everything we could was outsourced which worked well and kept overheads down. However with no knowledge of printing i initially chose one of the most expensive and best known suppliers, thinking they must be the best. I was fooled into believing their marketing gumpf which showed how much cheaper they were than the industry average, and 'how much better they were'.

As the volume of work grew I started looking at other options - i needed something quicker, with better customer service and to deal with experts - not sales people. I had been paying around £170 cost for 1000 trifold leaflets (one of my biggest selling products). When i found the same leaflets for £50 less I thought the company must be bad. When i discovered seemingly the same spec for £90 all in I dismissed it - surely the quality must be terrible, the service awful and the company unreliable? To confirm my suspicions I placed a test order, and having been wowed by the level of service they offered, was blown away when the quality was the same or better than my original supplier!

I immediately switched everything to my new found, incredibly cheap printer and on we went.

You see where this is going and i'll skip a few years... essentially with printing there's a couple of ways your leaflets, business cards, flyers etc can be produced - digitally and litho. If you're after fast turnaround printing you're going to be needing digital. If it's quality that you want, you can't beat litho. However that doesn't tell the whole story. There will also be quality 'buff's' out there who insist on only the finest quality, technically perfect reproduction, but in the real world what my customers are looking for is fast turnaround, cheap printing... and that's what we offer. Of course quality is important, and that's what we deliver - though we've dropped the attitude. Yes, litho would be better quality - but would it be worth charging double the price for the same low quantities? Would the customers still enjoy our service?

We now work completely hand in hand with our supplier - one small factory, which prints 100% of our orders. Keeping production in one place gives us the flexibility to ensure we're getting the best possible price, and highest levels of service. It's as near to in-house production as you can get without lugging the printers down to our offices - though we don't have the overheads, staffing and need for profit. This allows us to be more competitive than our competitors, to focus on service and price, and move forward with the website... our finger firmly on the pulse at all times.

TheLocalPrintCompany.co.uk now works with some of the largest businesses in the South-West, with some of the lowest prices in the country. We're proud of where we've come from, how we do business and where we're going. Check out our printing today...

Sunday, 3 November 2013

TOP 5: Free places to distribute your leaflets

Flyers and Leaflets are one of the best ways to promote your business especially with printing prices hitting an all time low over the past few years. The return from leaflet distribution is generally around 1-3% so any advantage you can get is worth any additional effort.

Here's our top five free places to distribute your flyers:


Door to door: One of the easiest ways to distribute your leaflets is going door to door, posting them through letterboxes. You can target households, or all kinds of business. This form of leaflet distribution can be especially effective if you're targeting small business owners as you have the opportunity to grab their attention at home.

Street distribution: Handing leaflets out in the street can give high impact, immediate results especially if your business is offering a deal or discount and you're aim is to entice them inside your shop or premises.

Bars and cafes: You'll often find a place to leave leaflets in bars and cafe, or other community type centres. The footfall of such places means your message can be seen by a wide variety of people in a short space of time.

Notice boards: These are particularly great if you're targeting other businesses - and you'll often find local business centres have noticeboards that allow you to pin a flyer up for free. Design is everything with noticeboards - your message needs to be eye-catching! It's also worth remembering that most super marketings, convenience shops and post offices have noticeboards that allow you post up an advert for a very small fee each week (ok ok this isn't strictly free, but it's super cheap!)

Car windows: Whilst it may annoy some people, placing your leaflets under car windscreen wipers is a quick way to reach lots of people. It also has the benefit that unlike other methods, potential customers have to interact with it to remove it - so if you've got a tempting design, or a great offer you're more likely to win new business.

Remember, if you're distributing your leaflets for free, planning where to distribute them will be key. You need to understand who you're targeting, why you're targeting them and why they might buy from you. Knowing all this goes hand in hand with designing your leaflets so think end to end right from the start. It's also important that your leaflets are great quality - and that's where we come in! We're Bristol's cheapest leaflet printer so get in touch today to find out how we can help!


Thursday, 31 October 2013

Using Leaflets to promote a charity event

It's less than 2 months until Christmas, which means charity events raising money throughout the festive period will soon be underway.

Here at TheLocalPrintCompany.co.uk we're often asked what the best way to promote an event is, and for charities and not for profit organisations it's especially important to watch the budget and get the lowest price printing possible. We're pretty used to helping save customers money so here's a few quick tips to get you started.

Leaflets are an ideal, and cost effective way to promote any size event. Prices generally start at around £30 for 1000 and can be as little as £45 for 5000 A6 Leaflets printed. Expect to get around 1-3% return from your leaflets - so hand out 1000 leaflets and you should expect around 10 responses.

Naturally the smaller the leaflet the cheaper - A6 size leaflets are the same size as traditional postcards and provide plenty of 'canvas' to display your artwork and convey your message.

TheLocalPrintCompany.co.uk is a Bristol Printers and cheap printing website delivering excellent quality, service and prices. 
Questions about printing? Ask us on Twitter - twitter.com/localprintco

Tuesday, 15 October 2013

MONEY SAVER: Top 5 ways to save money on printing

If you're new to ordering printing it can be a pretty steep learning curve - dealing with jargon, and understanding why some printers prices are more than others is often impossible to understand. To make things a little easier here's our top 5 ways to save money on your printing.

1) Quantity... It may sound obvious to many, but you'd be amazed at the number of repeat orders we get for exactly the same job that was printed last week or month! Ordering in bulk will save you hundreds of pounds! 

2) Forget printers in the local area... It's a lovely notion that ordering 'locally' is supporting your local print company, but sadly the days of Mr Jones producing high quality printing in every town are gone. Our research has shown that ordering 'locally' can in some cases cost more than double! Typically your local printers have got much higher overheads, and if they're smart they'll be trading online anyway - so they're hardly diehard local suppliers!

3) Forget printing in-house... It's going to sound laughable coming from a commercial printers but seriously do the maths... printing more than 100 copies in-house will start to get costly compared with outsourcing it. Knowing when to print in-house or externally can be a tricky business in it's own right, but with most businesses using leased equipment printing larger volumes can't make commercial sense, especially if you factor in man-hours too.

4) Order from one supplier... Shopping around for printing makes sense. If however you're ordering hundreds of pounds worth each month it'll pay to find the cheapest supplier and order everything through them. Negotiate down any prices that are higher - and give the supplier an idea of what you're looking to order on a monthly basis. Make sure those prospective orders are realistic though because you'll very quickly find prices creeping up if you fall short - especially if the printer did you a good deal based on them!

5) Print in colour... Ok so maybe printing in colour isn't going to save you money, but it'll definitely help make you more... printing in black and white is false economy, makes your business look cheap and is hardly eye catching! You'll also find it's not actually saving you very much!

That's it... hopefully you've learnt something new! Don't forget our current offer is for 5,000 A6 Leaflets printed and delivered for just £45. Head over to the website for full details.

Monday, 14 October 2013

TOP TIPS: How to layout designs for printing

Uploading artwork for printing can be a daunting prospect, especially if you're new to the design world. We thought we'd put together a few top tips as a guide to setting up artwork for printing.

1) Bleed... Bleed is what allows us printers to print right to the edge of your page... it's actually a trick - we print larger than we need, and then trim within the artwork area. Most printers (us included) ask for 3mm bleed on all sides - so you'll need to add 6mm to both height and width dimensions. 

2) Resolution... The resolution of your artwork (and all elements contained within it) needs to be 300dpi or more. This means pulling in any old image from the internet is a big no no! High resolution is what makes everything look lovely, and lower dpi's will often result in jagged pixellated images... the buzz words to look out for are DPI (dots per inch), and HI-RES / LO-RES (high / low resolution).

3) Colour... Your computer screen works is made up of red, blue and green (RGB) dots which combine together to make all the colours you see. Printers use cyan, magenta, yellow and black (CMYK) to make up the colours on paper. It's important to remember to use CMYK (and convert everything properly) to ensure it prints as you expect. RGB images that have been interpreted as CMYK are often very muted and don't have the colour vibrancy you'd probably like.

4) File type... It's really important to consider the file type when sending artwork over to printers. Generally the preferred files are PDF though we can also accept TIFF, JPG, EPS or a variety of original design files (such as PSD).

That's it... hopefully you've learnt something new! Don't forget our current offer is for 5,000 A6 Leaflets printed and delivered for just £45. Head over to the website for full details.

Sunday, 13 October 2013

PRINTING DEAL - 5,000 A6 Leaflets for £45

TheLocalPrintCompany.co.uk is the Bristol Printers and Cheap Printing website supplying Local Businesses throughout the UK, Online. Every week we have TOP Printing Deals which we share on our blog at http://www.bristolprinting.blogspot.com


Sunday 13th October

 

5,000 A6 Flyers for £45!

We have just one deal this week, but it's a good one!

Get 5,000 A6 (148x105mm) Flyers printed in full colour both sides on 135gsm glossy paper including FREE UK delivery for just £45

Click the following link to order - http://tinyurl.com/localprint-offer


HURRY - THIS OFFER ENDS 30/10/13. This printing deal is not available on our website, it is a blog exclusive - click the link above to order! There is no vat to add. Turnaround is 5-6 working days.


Got a question? Why not tweet us - @LocalPrintCo


These Printing Deals and more are available to buy online 24 hours a day at TheLocalPrintCompany.co.uk with FREE delivery, and NO VAT to add!


Contact TheLocalPrintCompany.co.uk
Email: blog@thelocalprintcompany.co.uk
Website: http://www.thelocalprintcompany.co.uk

Five ways: To make your leaflets look better

Designing a leaflet to promote your empire can be tricky business, so we've put together 5 short, sharp tips for designing better leaflets to help you shine!

1) Think about your customers... Your leaflet should target your customers! Think about what they want to see, know and read. You don't need to tell them everything your business has to offer, or every last detail - but you need to grab their attention!

2) Keep it short and sweet... Your readers want understand what they're looking at as quickly as possible. If you give too much info or make it too hard to identify with they'll loose interest.
Don't let your logo take over the show... remember if you're a small business you probably don't have brand appeal (so they're not going to buy from you because you're you, but because the want what you offer).

3) Let images do the work... Photos draw the eye and stand out from the crowd, so use them to your advantage and select some high quality pics for your masterpiece.

4) Think about your layout... Is your headline in the top third of the front page? Are your contact details clear? Have you included a call to action? If not you're missing a trick (or three)!

5) What's the offer? Think about what you want to achieve with the leaflet... If it's more sales (which it probably is) then don't rely on a pretty leaflet to draw customers in... a cheeky offer, promise of a discount or suggestion of something free will go a long way to convincing customers they want to make the effort!

Don't forget our super offer... once you've designed your sparkly new leaflets be sure to head over to our website and get us to print them for you! We're currently offering 1000 x A5 Leaflets for just £50 delivered!

Where can i get printing in Bristol... a round-up of what's on offer..!

The Local Print Company is an Bristol Printers and cheap printing website supplying businesses all over the UK with low cost print.

At TheLocalPrintCompany.co.uk we're constantly being asked "Do you print... business cards, or flyers, or leaflets, or posters etc..." And of course the answer (if you're asking for printing) is usually Yes! So we figured it'd be worth writing a quick blog about the sorts of things we do print... and how printing works - so you can understand why we do, or don't print certain things!

How does printing work? When we print, we do so on large pieces of paper (called stock). Printers can produce your printing cost effectively by batching jobs together - ie laying out several designs (or jobs) next to each other on the same sheet... this minimises waste and ensures we're making money on as much of the paper as possible. The reason fast turnaround printing is more expensive is because there's greater waste - we can't wait for other suitable orders to batch together. 

It is for this reason that we only offer a few stocks across our whole range - the 135gsm leaflet paper is the same stock as our folded leaflets, and our business card stock is usually the same as our flyers. The more products that can use the same stock the better - because the higher the chance that you can batch orders together. 

So what do we print - or what could we print? We already print business cards, flyers, folded leaflets, leaflets, letterheads and compliment slips, posters, and booklets. In general we print A6, A5, A4, DL and Business Card size - but we could print any size you wanted... up to around A3 size for digital, or A0 for litho... So can we print christmas cards? Yes. Can we print bookmarks? Yes. Can we print invoices? Yes. Can we print whatever you want? Yes. But if it's not a standard size, it's likely to cost more to produce - so we'll have to pass this cost on to you!


Thursday, 10 October 2013

The Local Print Company and the aquisition of GetNextDayPrinting.co.uk

The Local Print Company has been an online printers now since early 2009 during which time sales have grown steadily. Each month we seem to grow larger, and every day we meet new customers and help drive the price of printing down, delivering excellent quality printing at seriously competitive prices.

At the beginning of the summer we had the opportunity to acquire Print X Press, a specialist in fast turnaround, next day printing. The idea seemed great; customers were constantly asking us for fast turnaround products, something we typically couldn't manage with the workload we were already dealing with. The company brought new challenges in the way customers would be dealt with - being a next day printing website there's little time to give great service and we could immediately see problems with the way systems were set up.

We decided to go with it - to quote Sir Richard Branson, unless you can think of some serious reasons not to just "Screw it, let's do it!"

The first thing we changed was the web address - the old one was clunky and had little to do with emergency printing! So we bought Get Next Day Printing and did a minor overhaul of the printing products offered, and the layout of the online site. We also streamlined the online shop so customers could buy printing online as easily, and quickly as possible - after all we're dealing with urgent print jobs - there's no time to hang about!

Since bringing www.getnextdayprinting.co.uk under our printing wing we've seen a 100% increase in the website traffic, and 20% rise in orders.

Watch this space, we'll keep you updated on progress!

If you get a moment we'd love to know what you think of the website - check it out at getnextdayprinting.co.uk

Tuesday, 4 June 2013

Bristol Printers - Printing Deals - 04/02/13

Bristol Printers TOP Deals!


TheLocalPrintCompany.co.uk is the Bristol Printers and Cheap Printing website supplying Local Businesses throughout the UK, Online. Every week we have TOP Printing Deals which we share on our blog at http://www.bristolprinting.blogspot.com


Wednesday 4th June

 

10,000 A6 Flyers for £75!

We have just one deal this week, but it's a good one!

Get 10,000 A6 (148x105mm) Flyers printed in full colour both sides on 135gsm glossy paper including FREE UK delivery for just £75

Click the following link to order - http://tinyurl.com/bristol-print-flyers


HURRY - THIS OFFER ENDS 11/6/13. This printing deal is not available on our website, it is a blog exclusive - click the link above to order! There is no vat to add. Turnaround is 5-6 working days.


Got a question? Why not tweet us - @LocalPrintCo


These Printing Deals and more are available to buy online 24 hours a day at TheLocalPrintCompany.co.uk with FREE delivery, and NO VAT to add!


Contact TheLocalPrintCompany.co.uk
Email: blog@thelocalprintcompany.co.uk
Website: http://www.thelocalprintcompany.co.uk

Wednesday, 29 May 2013

Bristol Printers - Printing Deals - 28/05/13

Bristol Printers TOP Printing Deals!


TheLocalPrintCompany.co.uk is the Bristol Printers and Cheap Printing website supplying Local Businesses throughout the UK, Online. Every week we have TOP Printing Deals which we share on our blog at http://www.bristolprinting.blogspot.com


Wednesday 28th May

Uncoated Business Cards - Save £60 on 10,000 Uncoated Business Cards!

We've extended our offer on uncoated business cards, saving an amazing £60 off 10,000 Uncoated Business Cards making them just £120 including delivery (that's £139 less than the leading UK printers)!

Leaflet Printing - 250 Glossy Leaflets for £29

On our Leaflet Printing page we have top deals on Glossy Leaflets - perfect as handouts and for promoting your business! The best deal has to be our minimum run of 250 A6 Leaflets - for just £29 including delivery! (£30 less than the leading UK printers).

Trifold Leaflets - 1000 A4 Folded Leaflets for £110

If you're looking to showcase information about your business, tri fold leaflets are the perfect, cost effective way to do it! We are one of the cheapest Tri Fold Leaflet Printers in the UK and one of the highest ranking on Google! Our standard prices are unbeatable on A4 Folded Leaflets - with 1000 Tri Fold's costing an incredible £110 including delivery (£83 less than the leading UK printers)!


These Printing Deals and more are available to buy online 24 hours a day at TheLocalPrintCompany.co.uk with FREE delivery, and NO VAT to add!


Contact TheLocalPrintCompany.co.uk
Email: blog@thelocalprintcompany.co.uk
Website: http://www.thelocalprintcompany.co.uk