Am I really the only one who was disappointed when I realised Pedigree UK haven't actually invented Doggy Dentures when i saw their latest advert (available here) ?
The idea caught my imagination and however ridiculous it sounds, as the owner of various smelly old dogs I was ready to make the call and order my new doggy dentures..!
So whether this proves that however strange or unusual your business idea is, there's probably a market out there, or that promoting your product in a not-too-serious way is a refreshing way to get people's attention, it's worth remembering if you're thinking about starting a business but are worried about the demand. Afterall, someone will buy it!
If you're interested in marketing your business check out our post about why you don't need to be a marketing genius here.