I'm not sold.
It seems to me that spending a considerable amount of money (when compared to other forms of advertising - flyers, leaflets etc) is a bit of a waste... if i'm a customer of a company the only reason is because they offer a service I need, at the right price - so a promotional mug isn't going to change that. If i'm not already a customer it's either because I don't know about the company, or I'm not interested, and a mug isn't going to change that.
So what is the point? What's a mug going to do?
- Remind you of the company (if someone orders that much they're not going to forget you, if they don't order enough they probably don't need to)
- Convince you to buy from the company (buying based on a mug seems a little weak?!)
- Let a colleague know how wonderful the company must be because you're drinking from one of their mugs (sounds like rather unusual behaviour)
RANT OVER, It's not all about me, so do what you like - just don't send them to me! ;)
Written by Stroppy @ The Local Print Company